Of all the blogs I’ve written, this is the one readers tell me they return to time and time again. Why? Because I outline how to communicate your mission, how to communicate your point of view, and how to connect to customer outcomes. The net: how to craft a compelling story that rises above the noise.
Read MoreWhy did I include a link to the Wah Wah Machine, modeled after the teacher from Peanuts? To drive home the point that most stories are, well, unrecognizable. The combination of noisy markets and fast business cycles make story and journey more important than ever. If you’re not taking people on the journey with you, you’re leaving them behind.
Read MoreOne of my early blog ideas came to me during a flight landing at SFO: why don't we ask for feedback more often? In this blog I identify three obstacles that hold us back -- and three suggestions for overcoming those obstacles. One of those obstacles 'visits' so often that I acutally have a name for it: the 'mental tennis match.'
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