Of all the blogs I’ve written, this is the one readers tell me they return to time and time again. Why? Because I outline how to communicate your mission, how to communicate your point of view, and how to connect to customer outcomes. The net: how to craft a compelling story that rises above the noise.
Read MoreWhy did I include a link to the Wah Wah Machine, modeled after the teacher from Peanuts? To drive home the point that most stories are, well, unrecognizable. The combination of noisy markets and fast business cycles make story and journey more important than ever. If you’re not taking people on the journey with you, you’re leaving them behind.
Read More“All day I heard about products—but not about customers.” In the Silicon Valley bubble, it’s easy to get wrapped around the technology axle. And it’s fun when someone from outside the bubble calls out a packed room on forgetting about the customer! Wherever your business takes you , don’t forget to have a good customer story in your back pocket.
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